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What Is Iteration In Entrepreneurship?

  In the tech industry, there is one word that seems to be utilized when one attempts to describe the process of bringing a concept to fruition. This term is Iteration, or the iterative process. I personally do not enjoy that word. The word desensitizes exactly what happens in entrepreneurship when your idea starts to become a physical product the end consumer can interact with. The world almost slays all the zest that is associated with going against the herd…

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The Death of Traditional Advertising

  The Harvard Business Review said it well enough: traditional marketing is dead. We are no longer in the cut-throat Mad Men type of advertisers (although I love that show). The article mentions a 2011 study in which 600 CEOs and decision makers by the London-based Fournaise Marketing Group said 73% of “CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had…

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